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About Indian Journal of Marketing:
Indian Journal of Marketing is a monthly magazine. Indian Journal of Marketing deals with topics like marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS) and more. Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad.
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|Indian Journal of Marketing
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