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BW MARKETING WHITEBOOK

  • Publisher: BW Business World Media Pvt Ltd
  • Language: English
  • Frequency of Publication: One Time
  Subscription Cover Price (₹) Offer Price (₹)
1 Time (1 Issues) - Gift: NA 599 499 (17% Off)

About BW MARKETING WHITEBOOK:

This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections:

The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation

People and Places: Meet the diverse Indian consumer, and what drives her choices

Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

 

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Additional features
Publisher BW Business World Media Pvt Ltd
Language English
Frequency of Publication One Time